Employee Relations: Social Media In and Out of the Workplace

28011015990_8ff191ee0f_bEven though I know some small business owners still have not embraced social media in their business, but in 2017, there is no denying that social media is now pervasive in our culture. When used wisely in the workplace social media is a powerful tool that can connect individuals, increase productivity, enhance sales and marketing efforts and create brand champions. However, social media also has a dark side. Inappropriate social media used by employees can cause serious damage your company’s reputation, leak sensitive information and/or leave you libel for cyber bullying or harassment. With social media use at an all time high and still growing exponentially, it’s more important than ever for every business to have a clearly defined social media policy.

How many Canadians are using social media?

  • 73% of millennials use social media daily (Statistics Canada)
  • More than 14 million Canadians check Facebook every day (Miller Thomson)
  • More than 400 million tweets are sent daily (Miller Thomson)
  • LinkedIn has over 8 million Canadian users (Miller Thomson)

What is a social media policy? A social media policy is a code of conduct that establishes clear guidelines and expectations for your employees. It clearly defines which social media sites employees may access and what is and is not appropriate for employees to post about their company on these sites. Typically they include restrictions on disclosing confidential information, trade secrets, financial information and/or potentially offensive material. A social media policy will also clearly state the consequences for breaking the rules.

Why is a social media policy so important? There used to be a clear distinction between your private life and your work life, but social media has blurred all that. People post on social media anytime and from anywhere, often without too much forethought. Millennials, also referred to as the social generation, are notorious for sharing everything, including the minutiae of their lives, without a filter for what is private or work related. “Any company, big or small, needs a social media policy to protect their reputations,” says Aliah Wright, author of A Necessary Evil: Managing Employee Activity on Facebook, Twitter, LinkedIn…and the Hundreds of Other Social Media Sites. “Even if their company has no social media presence, their employees may be creating one by virtue of their actions online.”

7 tips for creating an effective social media policy:

  1. State the purpose/objective of the policy
  2. Clearly define what constitutes social media. Is it social media sites like Facebook, Twitter and LinkedIn? Does it include blogs? Online forums? Videos?
  3. Decide who is responsible for managing and participating in social media – everyone involved in your company’s social media should know who is responsible for the different tasks
  4. Establish guidelines for overall conduct and be clear about what is considered unacceptable behaviour – releasing confidential or proprietary information, offensive language, cyber bulling, airing grievances online…
  5. State the consequences for breaching the policy? Disciplinary action? Termination?
  6. Make sure that your employees understand the social media policy and provide training sessions if necessary.
  7. Monitor social media usage to ensure that the policy is being followed

Does your company have a social media policy in place? Want more advice on social media policies, or general advice from other business owners like you? Find out if a TAB Board is right for you!