Why Personal Branding is Crucial for Entrepreneurs – Brand vs. Branding

I can’t stress enough how important personal branding is for entrepreneurs. You may not realize it, but each one of us is a brand. Type your name into any search engine and the results will show you exactly what your online brand is. Did you make a conscious effort to create and promote your brand? Does it accurately represent you? Is it targeted towards a specific audience?

 

Although the words brand and branding are often used synonymously or confused with each other, they are separate and unique.

What exactly is a brand? A brand is your unique identifier, your market identity. It represents you in the marketplace – who you are, what you do, your reputation, trustworthiness, and the quality of your product or service. Your brand is how your customers perceive you and how they feel when they do business with you.

Sir Richard Branson is the perfect example of a personal brand. Although he’s the founder of the Virgin properties – Virgin Atlantic, Virgin Mobile and Virgin Records among others, Sir Richard Branson’s personal brand is the most powerful of all. People want to do business with the Virgin properties because of Sir Richard Branson. The personal brand drives the corporate brand.

Personal branding has become increasingly important. People trust people, not corporations. They want to do business with people, not corporations. Your personal brand is your differentiator. It creates an emotional connection between you and your customer. Ultimately, it defines the value of your business. In order to stay competitive in today’s marketplace, you must have a strong personal brand.

Branding is the active process that shapes your brand. It requires a strategy and targets your core audience. Branding can include the name of your company, logo, other visual assets, website, communications and media.

 

Entrepreneurs who are more influential pay more attention to their brand rather than just their branding. As an entrepreneur, how can you build your brand? Ask yourself:

  • Who are you? What do you stand for? What do you offer? How are you perceived by others? How do you want to be perceived by others? Be authentic. Your brand should be reflective of who you are.
  • What do you do? What product or service do you offer? What is your value proposition? What differentiates you from your competition?
  • Why does it matter? Define your purpose. This will give you great direction.

 

Evaluate your brand. Your brand should tell people who you are, what you offer and differentiate you from your competition. Is your brand reaching your target audience? Are they responding positively? Are you delivering on your brand promise? If not, it’s time to reassess and make changes.

 

Is your personal brand and branding effort working for you? Want more advice on brands and branding, or general advice from other business owners like you? Find out if a TAB Board is right for you!


Silent Leadership

quiet.jpgWhen most people are asked the question, “what makes a great leader?” the responses are predictable, with a list of qualities that most often includes confidence, charisma, and energy. But there is a whole other type of leader that tends to be forgotten: the silent leader.

What exactly is quiet leadership? Simply put, it is the ability to inspire, motivate, and encourage through action instead of words. While a boisterous leader may have the right effect in some cases, they are certainly not the right fit for every company or team. Fortunately, anyone can adopt a quiet leadership style by practicing a few important behaviours that I’ve detailed below:

  1. Effective Listening
    • An ability to listen to others and actually hear what is said will ensure everyone feels respected and has ownership in the work of the company.
  2. Honesty
    • To be a successful quiet leader, your employees must trust you implicitly. Being truthful will ensure loyalty from your followers.
  3. Transparency
    • This goes hand in hand with honesty. While remaining quiet, you must still ensure you are open and approachable to your team.
  4. Modesty
    • Even as a leader, you do not put yourself above your team. You hold yourself to the same standards and accountability as your employees.

Keep in mind that although a quiet leader may be in the background a lot of the time, they still have an air confidence about them that people respond to. Leading by example and not just “talking the talk” can be the best way to motivate your staff. When you build the right relationships with your employees, you will find that you no longer have to be loud in order for them to listen.

Have you ever adopted a quiet leadership style within a team? Was it successful? Please share your experiences in the comments!